Published by Shanghai Blossom
Introduction to Floor Stand Displays
● Definition of a Floor Stand Display
A floor stand display, also known as a floor standing display stand, is a type
of point-of-purchase (POP) display used prominently in retail environments to
draw customer attention and promote products. These displays are freestanding
structures designed to hold products, allowing them to be strategically placed
within the store to maximize visibility and encourage impulse buys. Unlike
traditional shelf displays, floor standing display stands offer
flexibility in placement and design, making them a vital tool for any retail
marketing strategy.
● Importance in Retail Environments
In today’s competitive retail landscape, the importance of effective product
presentation cannot be overstated. Floor standing display stands serve as
silent salespersons, attracting customers and providing valuable product
information at the point of sale. With consumers making fewer trips to retail
stores, but spending more per trip, it becomes crucial for businesses to
utilize every opportunity to catch a shopper’s eye. By using these displays,
brands can ensure their products stand out amidst the sea of competitors,
thereby increasing the likelihood of purchase.
Types of Floor Stand Displays
● Shelved Displays
Shelved displays consist of multiple tiers or shelves that hold products in an
organized manner. These displays are perfect for showcasing a variety of
smaller items or products that require a neat presentation. Shelved displays
can be customized to fit different product sizes and are often used for new
product launches or premium items to make them more appealing to customers.
● Gravity-Fed Displays
Gravity-fed displays are designed so that products automatically move to the
front as items are taken by customers. This type of floor standing display
stand ensures that the display always looks full and attractive, eliminating
the need for constant restocking. Gravity-fed displays are commonly used in
settings like convenience stores and supermarkets, where high turnover products
like snacks and beverages are sold.
Benefits of Floor Stand Displays
● Increased Product Visibility
One of the primary benefits of floor standing display stands is the increased
product visibility they offer. By placing these displays in high-traffic areas,
retailers can ensure that customers are more likely to notice the products
being showcased. This heightened visibility can lead to increased sales,
especially for new or promotional items.
● Enhanced Brand Awareness
Floor standing display stands are also highly effective in enhancing brand
awareness. Customizable in terms of design, color, and branding, these displays
can be tailored to reflect a brand’s identity. This helps in creating a
cohesive brand experience for customers, making the products more memorable and
encouraging repeat purchases.
Designing Your Floor Display
● Considerations for Target Demographics
When designing a floor standing display stand, it is crucial to consider the
target demographic. The display should be tailored to meet the preferences and
behaviors of the intended audience. For example, if the target demographic is
children, the display could be designed to be colorful and placed at a lower
height. If the target audience is elderly, the display could feature larger
text and be placed in an easily accessible location.
● Seasonal and Regional Adaptations
Another important aspect of designing floor standing display stands is to
consider seasonal and regional variations. Retailers can create alternate
designs to reflect seasonal themes or regional preferences, thereby making the
display more relevant to the customers. For instance, a display for sunscreen
might be more elaborate during summer months, while a display for hot beverages
might be more prominent during winter.
Key Design Elements
● Strategic Location
The placement of floor standing display stands within a store is a critical
factor in their effectiveness. Displays should be strategically located in
high-traffic areas to maximize visibility and interaction. For instance,
placing a display near the store entrance or in the checkout aisle can capture
customer attention and increase the likelihood of impulse purchases.
● Clear Messaging
The messaging on floor standing display stands should be clear, concise, and
motivated. Customers should be able to quickly understand the benefits of the
product as they pass by the display. Using large, readable fonts and
highlighting key selling points can help convey the message effectively. Visual
elements such as images and graphics should complement the text to create a
cohesive and engaging display.
● Color Science
Color plays a significant role in attracting customer attention and evoking
emotions. Different colors can elicit different emotional responses, and
understanding this can help in the design of effective floor standing display
stands. For example, red can create a sense of urgency and excitement, making
it suitable for clearance or promotional displays. Blue can evoke trust and
reliability, making it ideal for health-related products.
● Product Presentation
The presentation of products on floor standing display stands should be clean
and organized. A well-organized display makes it easier for customers to find
and select products, enhancing the overall shopping experience. The display
should highlight the product features and benefits, making it appealing and
inviting to customers.
● Restocking Ease
An often-overlooked aspect of floor standing display stands is the ease of
restocking. Retailers prefer displays that are easy to maintain and replenish.
A display that is difficult to restock can lead to delays and missed sales
opportunities. Ensuring that the display design allows for easy restocking can
improve its efficiency and effectiveness.
Budgeting for Your Floor Display
● Factors Influencing Budget
Setting a budget for floor standing display stands is a crucial step in the
design and production process. Several factors can influence the budget,
including the price of the product, the profit margin, anticipated sales, and
the duration the display will be in place. Higher-priced products might warrant
a more significant investment in the display to create a premium presentation.
● Cost-Effectiveness and Volume Considerations
One way to manage per-unit display costs is through volume. Larger production
runs can help spread out the costs of tooling, setup, and materials, making
each unit more cost-effective. However, digital printing offers the advantage
of cost-effective short runs, allowing for multiple design variations without
increasing costs. This flexibility can help brands stay fresh and relevant in
the market.
Production and Shipping
● Creating a Dieline
A dieline is a template that guides the design and production of floor standing
display stands. It outlines the exact dimensions and cut lines for the display
material. Creating an accurate dieline is essential to ensure that the final
product matches the design specifications. The dieline should consider factors
such as the size and weight of the products being displayed, as well as any
assembly requirements.
● Preparing Artwork
Once the dieline is created, the next step is preparing the artwork for the
floor standing display stands. The artwork should be high-resolution and
aligned with the dieline to ensure a crisp and clear print. This stage involves
finalizing the design elements, such as images, text, and colors, and ensuring
that they fit within the designated areas of the dieline.
● Logistics of Production and Distribution
The production and distribution of floor standing display stands involve
several logistical considerations. Manufacturers need to ensure that the
displays are produced on time and meet quality standards. After production, the
displays need to be packed and shipped to retailers or distribution centers.
Efficient logistics can minimize downtime and ensure that the displays reach
the market promptly.
The Shanghai Blossom Industry Co. Ltd. is one of the leading custom store
display manufacturers in China since our establishment in 2005. Blossom
has been serving big brands and retailers in North America, Europe, and
Australia with retail merchandising solutions with efficient OEM
manufacturing and logistics for over 18 years.